Revenue growth through licensing.

REP Worldwide is a leading sports + licensing consulting firm that helps clients create and build revenue through licensing.

About

Create, extend and build your licensing program’s revenue to record levels.

Hi, I am Steve Scebelo, founder and president at REP Worldwide, a sports + licensing consulting firm. Over the course of my career, I have had the incredible privilege to work in two industries that I love and enthusiastically support – sports and licensing.

My creative approach to brand building through licensing has increased domestic and global merchandise licensing revenues for world-class brands in the sports, consumer products and media industries.

Through REP Worldwide, I am now prepared to bring my expertise directly into collaboration with your team. Together we can achieve award-winning success whether your goals are to establish a solid foundation from the ground up, or to layer growth on top of an already thriving business.

Services

Add award-winning leadership, vision and creativity to your team.

four black and white photos of Steve in action

A winning record, year after year

Oversaw more than 62% revenue growth during 4 years as NFLPI President

Negotiated landmark, long-term group licensing partnerships with industry leaders:

  • Fanatics – apparel and hardlines
  • Fanatics Collectibles / Topps – trading cards
  • EA – video games
  • NFL – commercial sponsorship rights

Oversaw implementation of the OneTeam Collective, establishing a model of exchanging NFLPI IP for equity in startups and early-stage companies, including WHOOP

Launched the original version of REP Worldwide, i.e., an agency incubated within NFLPI to provide group licensing services to athlete-driven properties, including co-founders USWNTPA and WNBPA

Created and launched DRIVEN, a business accelerator that advocates for the inclusion of diverse entrepreneurs and their consumer products in licensing programs, leading to 5 new NFLPA licensees

NFLPA recognized 5 times by Licensing International as the Best Sports Licensing Program of the Year between 2013-2023

Experience

NFLPA logo
MBL logo
Atlanta Olympics logo
NBA logo
Philadelphia Independence logo
CocaCola logo
NFL Players Inc. logo
One Team logo
Licensing International logo

Board of Directors

Guest Lecturer

The Ohio State University logo
UMass Isenberg School of Management
The Wharton School of the University of Pennsylvania

Contact

Steve Scebelo headshot
REP Worldwide logo
REP Worldwide, Inc.
West Chester, PA

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